About Abracadabra

Abracadabra was founded in 2005 by Swedes Johan Höglund and Fredrik Larsson, two creative souls with lots of ideas, mainly about games with a strong touch of humour. We believe that in order to come up with games that make the young person of today laugh you need to go a bit further, be a bit crazier, and really push the envelope if you're going to be noticed in a society where people are inundated on a daily basis by funny commercials, comedy shows on TV, stand-up comedy, and the like.

Abracadabra's pioneering and provocative games have been very popular in Swedish stores for years, and have gotten hundreds of thousands of laughs all over the country. Not only do they make people laugh, they also create a platform for interesting discussions, work as ice-breakers, and help people get to know each other better. The target group for these games is open-minded people aged 18 and above.

After being written about in some of Sweden's most-read papers and magazines, and since two of Sweden's most popular radio stations have used one of the games on air, many Swedes already know about Abracadabra's games.

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